Over the last few weeks, everybody has noticed that the French Karting Championship has adopted a new strategy from a communication viewpoint, and more precisely since the launching of the Grand Prix Open Karting FFSA (GPOs). But this is not the only nice surprise, because Thierry Germanovitch (13ème Avenue), the Promoter of the series, has just signed an exceptional agreement for the TV broadcasting of a series of reportages on the GPOs! His partner in this new international communication enterprise will be MOTORS TV, the High-Speed Television.
Motors TV is the first TV chain in the world specialised in motor sports, broadcasting on satellite, cable and ADSL. Established by journalist Jean-Luc Roy, it has now become the reference TV chain in this field, with 2 million subscribers in France and over 16 million all over Europe, in 36 countries and 5 languages. With this infrastructure, the GPOs will enjoy greater visibility and drivers and teams will be able to sell themselves better to their partners!
The Promoter has taken into account the wishes of drivers and teams, who have always wanted to have some racing images to watch for their own amusement, but also to use to develop and propose a real communication strategy to their partners. This will now be possible, and from the very first round. The GPO Promoter will make available to drivers and teams all the TV reportages, free of charge and without TV rights.
Info Kartcom – GPO